Cedar Talk
5
min read
Sharp HealthCare’s Julie Frahm on Building Digital Experiences that Patients Love
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In this episode of Cedar Talks, our former VP of Commercial Strategy Ryan McPherson sits down with Julie Frahm, VP of Digital Strategies at Sharp HealthCare. Operating in San Diego’s competitive healthcare market, Julie peels back the curtain on how Sharp approaches digital innovation–from aligning diverse stakeholder groups and validating hypotheses to sourcing inspiration from unexpected places. Through candid examples and personal anecdotes, she reveals why sometimes the most innovative solution isn’t always the most high-tech one.
Watch the full episode
Conversation highlights
Capturing the voice of the patient
When it comes to driving innovation at Sharp, Julie lets patients do the talking. She explains how direct patient feedback shapes their digital strategy.
How competition drives innovation
How does Sharp’s competitive market shape their digital strategy? Julie discusses balancing market pressures with patient needs and outside innovation.
Get to know Julie in 30 seconds
Our conversation wasn’t all business. Julie goes off script and shares her guilty pleasures, the one skill she wishes she had, and more.
Ben Kraus is Director, Content Marketing
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Product visuals and descriptions may be in development and are subject to change. Certain functionalities may require third-party integrations or service-specific terms or fees. Patients served, patient interactions, and payments processes represent Cedar cumulative metrics since 2017. Cedar Support, Cedar Kora, and Cedar Cover metrics reference data from pilots in 2024 and 2025. Cedar Pay metrics reference data from 2023 to 2026, including weighted averages. All performance metrics, as well as testimonials from Cedar clients, are provided solely for illustrative purposes, and are not a guarantee of future results.
