Cedar Talk

5

 min read

NAPA’s Lynn Van Houten on Building Innovation from the Ground Up in Revenue Cycle Management

Share

Subscribe to our newsletter

Stay in the loop in our resources and insights

Thanks for your message!

We will reach back to you as soon as possible.

Oops! Something went wrong while submitting the form.

Lynn Van Houten’s healthcare career began at 2 AM in Miami Children’s Hospital, helping worried parents register their children during the graveyard shift. Today, as Vice President of Revenue Cycle Services at North American Partners in Anesthesia (NAPA), she draws on lessons learned from every step between those late nights and the executive suite. Her approach is simple: listen to both your team and patients, understand problems from the ground up, and prioritize ruthlessly—is it a $2,000 problem or a $2 million one? In this episode of Cedar Talks, our Chief Strategy Officer Dugan Winkie explores how Lynn’s frontline experience shapes NAPA’s approach to revenue cycle innovation.

Watch the full episode

Conversation highlights

Get to know Lynn in 30 seconds

Surprising hobby or personal interest, favorite travel destination, best piece of career advice you’ve received–go!

Betting on patient experience

When NAPA’s CEO asks about driving more revenue, Lynn knows the answer can’t be found in yesterday’s revenue cycle playbook.

It starts with empathy

Lynn sees the pain points from both sides. It’s this unique perspective that motivates her to build a more empathetic patient financial experience.

Dig deeper into NAPA’s story

Ever receive an anesthesia bill from a healthcare provider you didn’t recognize? That’s exactly the experience NAPA set out to improve. Learn how NAPA partnered with Cedar to build patient trust and drive a 71% increase in post-insurance payments.

Ben Kraus is Director, Content Marketing at Cedar

See related Cedar Talks

cedar talk
Mindpath Health’s Ryann Holloway on Why Revenue Cycle Feels Like 2006 All Over Again

by Ryann Holloway

January 22, 2026
cedar talk
Montefiore’s George Stein on Why AI Hype Might Be Just What Healthcare Needs

by George Stein

January 22, 2026
cedar talk
Meet ALICE: The Growing Population That Healthcare’s Safety Net Often Doesn’t Catch

by Stephanie Hoopes, PhD

January 22, 2026
cedar talk
Allina Health’s Doug Watson on Building a Financially Sustainable Health System Amid Medicaid Cuts

by Doug Watson

January 22, 2026
cedar talk
Jeremy Church on the Power of Saying “Yes” — From His Career to Keck Medicine at USC’s Growth

by Jeremy Church‘

January 22, 2026
cedar talk
NRC Health’s Ryan Donohue on How Economic Uncertainty Is Changing Patient Behaviors in 2025

by Ryan Donohue

January 22, 2026
cedar talk
Fortuna Health’s Nikita Singareddy on Getting Ahead of the Medicaid and ACA Reforms

by Nikita Singareddy

January 22, 2026
cedar talk
The Best Experience Wins: Chris Bentson on Driving Orthodontic Practice Growth in 2025

by Chris Bentson

January 22, 2026
cedar talk
Thrive Capital’s Nworah Ayogu on Separating AI Hype from Reality in Healthcare

by Nworah Ayogu

January 22, 2026
cedar talk
Eutemia’s Michelle DeKeyrel on Running 1,000 Miles and Her Own RCM Consulting Shop

by Michelle DeKeyrel

January 22, 2026