One of the effects of COVID-19 has been the rapid acceleration of digital health adoption—and as a result of this shift, healthcare organizations must ensure their IT strategy aligns with both our new digital-first world and revenue goals.

Together with The Health Management Academy (THMA), Cedar + THMA hosted the Spring 2023 Consumer Co-Lab to have a candid conversation with Leading Health Systems (LHS) to explore the current – and future – state of consumerism.

Earlier this year, our CEO Florian Otto reflected on the privilege of gathering dozens of healthcare executives at our annual CEO Council in Napa Valley. It was a rare chance for candid dialogue—and a reminder of how meaningful change starts with honest conversations among industry leaders.

It’s almost surreal to have dozens of the most powerful healthcare provider executives in a room, tackling the industry’s toughest challenges. That’s exactly what happened at our fourth CEO Council in Napa, California—and despite having done this before, the privilege is never lost on us. Especially now, when consumer sentiment over the cost of care has reached a boiling point.

Between the challenges posed by COVID-19, healthcare policy changes and rapidly shifting consumer expectations, humanizing and modernizing the patient experience couldn’t be more urgent.

This spring, U.S. health systems and physician groups grappled with the challenge of controlling the domestic effects of a surging pandemic while remaining financially solvent. While COVID-19 continues to spread in certain areas of the U.S., health systems are now able to focus on financial recovery in addition to preparing to meet future U.S. healthcare demands.