About Us
Meet Cedar
The idea for Cedar came to our co-founder after a nightmarish personal journey through the healthcare system led to confusion, frustration and disappointment. One thing was clear: The system needed to change. Because when the patient experience is convenient and clear, it leads to significantly better outcomes for providers, payers and the people they serve. Cedar’s mission is to make healthcare more affordable and accessible through our consumer-friendly platform that’s powered by data science, smart product design and personalization.
Florian Otto, MD, PhD
An accomplished entrepreneur and former physician, Florian now drives growth and sets overall direction across all facets of Cedar’s operations. Prior to founding Cedar, Florian was an executive at Zocdoc where he drove the commercial adoption of the platform. Florian also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. After the acquisition, he became Chief Executive Officer of Groupon Brazil, growing the company to one of Groupon’s top three international markets. Florian began his business career as a strategy consultant at McKinsey & Company within their healthcare practice. Florian holds a M.D., D.D.S. and PhD from the University of Freiburg, Germany.
Arel Lidow
Arel leads strategy and product development for new Cedar offerings, including products in new healthcare verticals. He has worn many hats since co-founding Cedar in 2016, with responsibilities that encompassed setting Cedar’s product vision and managing product teams. Prior to founding Cedar in 2016, Arel was VP of product at AppNexus where he supervised the development and launch of the company’s flagship products. He was recognized as an honorary founder and received the “Founder Award” for his contributions to the company. Arel began his career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund. He graduated from Princeton University with a B.S.E. in electrical engineering and a certificate in finance.
With an MBA/MPA from Harvard University, Seth led high performing teams at McKinsey & Company and Castlight Health prior to becoming the Co-Founder and Co-CEO of OODA Health.
Seth Cohen
After building customer experience teams in several startups, Liz has recently applied her human-centric approach to People at high-growth companies including TrialSpark and Clover Health.
Liz Ratto
With a Masters in Computer Science from Georgia Tech, Kinshuk has spent 15 years building and scaling best in class consumer products at Spotify, YouTube (Google) and Amazon.
Kinshuk Mishra
With a degree in economics from Princeton University, Michael has led product and technology teams at high growth startups including AppNexus, Parsley Health and Blink Health.
Michael Maag
A seasoned CFO with a background in technology investment banking and healthcare corporate finance, Scott has built and led Finance and Corporate Development teams at growth-stage payments and software businesses, including Bolt and Yapstone.
Scott Stockberger
Focused on enabling highly regulated businesses while reducing risks, Vanessa is a strategic legal leader with over 18 years experience both in-house and at large firms, including Opendoor and law firms, Pillsbury Winthrop Shaw Pittman LLP, Mayer Brown LLP and Reed Smith LLP.
Vanessa Gage
Work with us
Team-oriented. High-growth. Mission-led. We bring together a deep understanding of data science, technology, experience and design to solve an important healthcare problem in a unique way. Our team includes a diverse group of talented, problem-solvers and change-makers who are building something transformational. If you thrive when pushing boundaries, moving mountains and challenging the status quo, you’ll find your crew here.
Advisors
Joel Allison Former CEO, Baylor Scott & White Health
Linda Finkel President and CEO, AVIA Health
Howard Gold EVP, Chief Managed Care Business Development Officer, Northwell Health
Dr. Tim Groover President, Baptist Health
Tommy Ibrahim President and CEO, Sanford Health Plan
Dr. Steven Johnson Former CEO, Health First
Bruce Lawrence Former CEO, INTEGRIS
Jeff Logan Group Vice President Patient and Market Experience, Providence
Dr. David Lubarsky CEO, UC Davis Health
Michael McMillan Head of Managed Care, Ascension Health
James Olsen Founder and Managing Partner, Concord Health Partners
Joel Perlman, CPA Former CFO, Montefiore Health System
Lou Shapiro Former CEO, Hospital for Special Surgery
David Shulkin, MD 9th Secretary, U.S. Department of Veterans Affairs
Mike West Founder and Principal, West Strategies Group LLC
Investors
