Celebrating the Honorees

The Patient Financial Experience (PFX) Awards celebrate the individuals or teams who are committed to solving an end-to-end consumer problem: the fragmented patient financial experience.

They’re the builders, connectors, and dream teams who are helping patients easily and affordably pursue the care they need.

2026 WINNERS

The Builders

Creators who are designing or building consumer-focused technology that empowers patients to resolve their bills.

Keck Medicine of USC

Aashish Thakker

Aashish Thakker, Director, Applications & Analytics, has been a trusted technical leader behind several of USC's most impactful patient financial initiatives.

From implementation through ongoing integrations, he has consistently translated complex technical challenges into scalable solutions that improve both operational efficiency and the patient experience. His ownership, speed, and practical approach make him an invaluable partner.

Cottage Health

Alberto Felix Rangel

Alberto Felix Rangel, Epic Revenue Cycle Analyst, turns complex organizational and technical collaboration into practical, scalable solutions.

Alberto creates leverage beyond any single project, driving more repeatable workflows and implementation practices. He's also played a key role in bridging gaps between Cedar and Epic partners, helping teams align around standards that are easier to implement, maintain, and build upon over time.

St Lukes Hospital

Darren Koontz

Darren Koontz, Software Engineer, has been instrumental in refining and analyzing the patient financial services department’s data files to ensure they are accurate, efficient, and functioning seamlessly when shared with vendors.

He diligently monitors daily file transfers to prevent gaps in data sharing and collaborates closely with vendors to promptly resolve any issues that arise. Darren has a strong ability to manipulate data files to ensure accuracy and relevance in reporting.

Sanford Health

Jason Miller

Jason Miller, Director of Patient Accounts, has been an exceptional operational partner in advancing Sanford's patient financial experience.

He played a pivotal role during implementation, brought together key partners, and consistently provided thoughtful, patient-centered solutions that strengthened the overall program. His collaborative leadership and practical perspective have made him a trusted champion.

Clearway Pain Solutions

Stephen Owens Jr.

Stephen Owen Jr., Senior Billing Manager, has provided exceptional leadership throughout Cedar's implementation and beyond.

From leading testing to overseeing day-to-day operations after go-live, he has consistently ensured the platform delivers value for both staff and patients. His attention to detail and commitment to continuous improvement have been key to the partnership's success.

US Heart & Vascular

Franchesca Mathis

Franchesca Mathis, Director RCM Operations, has been the driving force behind US Heart & Vascular's Cedar transformation.

She helped guide implementation, align technical and operational teams, and create a more coordinated, patient-friendly billing experience. Her partnership and ability to navigate complex challenges have been instrumental to the organization's success.

2026 WINNERS

The Connectors

Collaborators bringing teams, platforms and initiatives together, leading to better financial outcomes for providers and patients.

Cottage Health

Chelle Dyke

Chelle Dyke has been instrumental in helping Cottage Health deliver a more seamless patient financial experience.

By combining technical expertise with a deep understanding of operational workflows, she has solved complex challenges, refined processes, and driven continuous improvement behind the scenes. Her work has strengthened both staff efficiency and the patient billing experience.

Gastro Health

Leo Vela

Leo Vela, Director of Patient Financial Services, has helped modernize patient billing while keeping the patient experience front and center.

He has been a key operational leader in scaling Cedar across a growing multi-state organization, helping create a more accessible, conversational billing experience while supporting operational efficiency. His vision and patient-first approach continue to drive meaningful innovation.

Optum supporting Allina Health

Crystal Engen

Crystal Engen, Supervisor Accounts Receivable, has been instrumental in advancing Allina's Patient Financial Experience.

Since Cedar's go-live, she has played a central role in identifying technical issues, partnering with engineering teams to implement improvements, and becoming one of Allina's trusted experts on all things Cedar. Her dedication and problem-solving mindset have helped drive lasting operational success.

Clearway Pain Solutions

Kristen Rose Archie

Kristen Rose Archie, Director of Revenue Cycle, has played a key role in the successful implementation and ongoing optimization of Cedar.

From preparing foundational implementation data to becoming a trusted reporting expert, she has helped drive adoption, deliver meaningful performance insights, and identify opportunities for continuous improvement. Her expertise and commitment have made her an invaluable partner.

LCMC Health

Curley Trishell Anthony

Curley T. Anthony, Manager, System Revenue Cycle, has been a driving force behind LCMC's Patient Financial Experience.

She brings together operational, technical, and revenue cycle teams to move complex initiatives forward while keeping both patients and staff at the center of every decision. Her collaborative leadership and ability to turn strategy into action make her a true Builder.

TEAMHEALTH

Eyobel Petros

Eyobel Petros, Revenue Cycle Operations, has quickly become a trusted Cedar expert within his organization.

Within just two months, he was independently supporting Cedar operations while collaborating across internal and external teams to resolve issues and improve processes. His analytical mindset, strong communication, and ability to learn quickly have made an immediate impact.

Hartford Healthcare

Erika Suarez

Erika Suarez, Patient Accounts, Customer Service Advanced Supervisor, has been a driving force behind a successful call center transformation.

She partnered closely with stakeholders to develop workflows, establish sustainable processes, and support a seamless transition while maintaining a positive patient experience. Her collaborative leadership and commitment to continuous improvement have positioned the team for long-term success.

2026 WINNERS

The Visionaries

Leaders spearheading innovation that elevates the patient financial experience.

US Anesthesia partners

Esmeralda Vences

Esmeralda Maldonado, Senior Patient Advocacy Manager, exemplifies compassionate, patient-centered leadership.

She consistently transforms difficult patient interactions into positive experiences through empathy, professionalism, and a commitment to finding solutions. Her ability to support both patients and staff makes a lasting impact every day.

The iowa clinic

Shelly Kimmel

Shelly Kimmel, Director of Revenue Cycle, was instrumental in the successful implementation of Cedar Pay.

She partnered closely with analytics and implementation teams to develop data logic, solve complex challenges, and keep the project moving forward. Her expertise, collaboration, and supportive leadership were essential to the program's success.

Hartford Healthcare

Cyndi Twining

Cyndi Twining, System Manager, Revenue Cycle Operations, is a thoughtful, patient-centered leader. Her ability to connect patient needs, operational realities, and long-term innovation makes her a true visionary for the future of patient financial experience.

She helped define practical workflows around patient eligibility, lookback periods, portal access, application follow-up, payment posting, and Epic integration—while keeping the experience focused on reaching patients who may otherwise miss available assistance.

2026 WINNERS

The Dream Team

A cohesive group that collaborates effectively and supports one another to drive the financial experience in healthcare forward.

Baystate Health

Revenue Cycle Team

Our Dream Team comes from Baystate Health. Together, they helped lead the implementation and adoption of Cedar’s payment platform, simplifying the billing journey, and making it more convenient and accessible for patients.

Although it was a larger team effort, special recognition goes out to Johnny Ramos, Joanne Tremblay, and Tina White.

This team exemplifies what’s possible when revenue cycle leaders come together around a shared goal: creating a simpler, more modern, and more patient-centered financial experience.

2025 PFX Award Winners

Marilyn West

Allina Health

Peggy Schaefer

CentraCare

Donna Tilley

Covenant Health

Virginia Burkett

Covenant Health

Anthony Bustos

Covenant Health

Martha Ouellette

Hartford HealthCare

LaDonna Baszile Clark

Keck Medicine of USC

Trena Staley

Novant Health






Shanna Wagner

PA Health System

Karen Veselsky

PA Health System

Lynn Van Houten

PA Health System

Jen Jones

Providence Health






Leila Wiebesiek

R1 (Supporting Providence)

Ashley Summerfield

Sonora Quest Laboratories

Marti Klutho

St. Luke's Hospital

Jane Mudd

St. Luke's Hospital






Chirag Shah

Talkiatry

Amie Garisto

Talkiatry

Samantha Caskey

U.S. Anesthesia Partners

2024 PFX Award Winners

Amy Levine

Hartford HealthCare

Crystal Hart

AnMed

Sheena Reddy

Providence

Amber Gregory

Providence

Ciara Mathis

TeamHealth

Jennifer Tryfon

Keck Medicine of USC

Dawn Davis

Novant Health

Danielle Taylor

St. Luke’s






Heather Underwood

US Acute Care Solutions

Karen Veselsky

LCMC Health

Lynn Van Houten

NAPA

Melissa Allen

Emerus

Nichole Kerr

Sonora Quest Laboratories

Chris Pushor

ApolloMD

Joann Febus

ApolloMD