Celebrating the Honorees
The Patient Financial Experience (PFX) Awards celebrate the individuals or teams who are committed to solving an end-to-end consumer problem: the fragmented patient financial experience.
They’re the builders, connectors, and dream teams who are helping patients easily and affordably pursue the care they need.

The Builders
Creators who are designing or building consumer-focused technology that empowers patients to resolve their bills.

Aashish Thakker
Aashish Thakker, Director, Applications & Analytics, has been a trusted technical leader behind several of USC's most impactful patient financial initiatives.
From implementation through ongoing integrations, he has consistently translated complex technical challenges into scalable solutions that improve both operational efficiency and the patient experience. His ownership, speed, and practical approach make him an invaluable partner.
Alberto Felix Rangel
Alberto Felix Rangel, Epic Revenue Cycle Analyst, turns complex organizational and technical collaboration into practical, scalable solutions.
Alberto creates leverage beyond any single project, driving more repeatable workflows and implementation practices. He's also played a key role in bridging gaps between Cedar and Epic partners, helping teams align around standards that are easier to implement, maintain, and build upon over time.
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Darren Koontz
Darren Koontz, Software Engineer, has been instrumental in refining and analyzing the patient financial services department’s data files to ensure they are accurate, efficient, and functioning seamlessly when shared with vendors.
He diligently monitors daily file transfers to prevent gaps in data sharing and collaborates closely with vendors to promptly resolve any issues that arise. Darren has a strong ability to manipulate data files to ensure accuracy and relevance in reporting.
Jason Miller
Jason Miller, Director of Patient Accounts, has been an exceptional operational partner in advancing Sanford's patient financial experience.
He played a pivotal role during implementation, brought together key partners, and consistently provided thoughtful, patient-centered solutions that strengthened the overall program. His collaborative leadership and practical perspective have made him a trusted champion.
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Stephen Owens Jr.
Stephen Owen Jr., Senior Billing Manager, has provided exceptional leadership throughout Cedar's implementation and beyond.
From leading testing to overseeing day-to-day operations after go-live, he has consistently ensured the platform delivers value for both staff and patients. His attention to detail and commitment to continuous improvement have been key to the partnership's success.
Franchesca Mathis
Franchesca Mathis, Director RCM Operations, has been the driving force behind US Heart & Vascular's Cedar transformation.
She helped guide implementation, align technical and operational teams, and create a more coordinated, patient-friendly billing experience. Her partnership and ability to navigate complex challenges have been instrumental to the organization's success.

The Connectors
Collaborators bringing teams, platforms and initiatives together, leading to better financial outcomes for providers and patients.

Chelle Dyke
Chelle Dyke has been instrumental in helping Cottage Health deliver a more seamless patient financial experience.
By combining technical expertise with a deep understanding of operational workflows, she has solved complex challenges, refined processes, and driven continuous improvement behind the scenes. Her work has strengthened both staff efficiency and the patient billing experience.
Leo Vela
Leo Vela, Director of Patient Financial Services, has helped modernize patient billing while keeping the patient experience front and center.
He has been a key operational leader in scaling Cedar across a growing multi-state organization, helping create a more accessible, conversational billing experience while supporting operational efficiency. His vision and patient-first approach continue to drive meaningful innovation.
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Crystal Engen
Crystal Engen, Supervisor Accounts Receivable, has been instrumental in advancing Allina's Patient Financial Experience.
Since Cedar's go-live, she has played a central role in identifying technical issues, partnering with engineering teams to implement improvements, and becoming one of Allina's trusted experts on all things Cedar. Her dedication and problem-solving mindset have helped drive lasting operational success.
Kristen Rose Archie
Kristen Rose Archie, Director of Revenue Cycle, has played a key role in the successful implementation and ongoing optimization of Cedar.
From preparing foundational implementation data to becoming a trusted reporting expert, she has helped drive adoption, deliver meaningful performance insights, and identify opportunities for continuous improvement. Her expertise and commitment have made her an invaluable partner.

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Curley Trishell Anthony
Curley T. Anthony, Manager, System Revenue Cycle, has been a driving force behind LCMC's Patient Financial Experience.
She brings together operational, technical, and revenue cycle teams to move complex initiatives forward while keeping both patients and staff at the center of every decision. Her collaborative leadership and ability to turn strategy into action make her a true Builder.
Eyobel Petros
Eyobel Petros, Revenue Cycle Operations, has quickly become a trusted Cedar expert within his organization.
Within just two months, he was independently supporting Cedar operations while collaborating across internal and external teams to resolve issues and improve processes. His analytical mindset, strong communication, and ability to learn quickly have made an immediate impact.
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Erika Suarez
Erika Suarez, Patient Accounts, Customer Service Advanced Supervisor, has been a driving force behind a successful call center transformation.
She partnered closely with stakeholders to develop workflows, establish sustainable processes, and support a seamless transition while maintaining a positive patient experience. Her collaborative leadership and commitment to continuous improvement have positioned the team for long-term success.
The Visionaries
Leaders spearheading innovation that elevates the patient financial experience.
Esmeralda Vences
Esmeralda Maldonado, Senior Patient Advocacy Manager, exemplifies compassionate, patient-centered leadership.
She consistently transforms difficult patient interactions into positive experiences through empathy, professionalism, and a commitment to finding solutions. Her ability to support both patients and staff makes a lasting impact every day.
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Shelly Kimmel
Shelly Kimmel, Director of Revenue Cycle, was instrumental in the successful implementation of Cedar Pay.
She partnered closely with analytics and implementation teams to develop data logic, solve complex challenges, and keep the project moving forward. Her expertise, collaboration, and supportive leadership were essential to the program's success.
Cyndi Twining
Cyndi Twining, System Manager, Revenue Cycle Operations, is a thoughtful, patient-centered leader. Her ability to connect patient needs, operational realities, and long-term innovation makes her a true visionary for the future of patient financial experience.
She helped define practical workflows around patient eligibility, lookback periods, portal access, application follow-up, payment posting, and Epic integration—while keeping the experience focused on reaching patients who may otherwise miss available assistance.
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The Dream Team
A cohesive group that collaborates effectively and supports one another to drive the financial experience in healthcare forward.

Revenue Cycle Team
Our Dream Team comes from Baystate Health. Together, they helped lead the implementation and adoption of Cedar’s payment platform, simplifying the billing journey, and making it more convenient and accessible for patients.
Although it was a larger team effort, special recognition goes out to Johnny Ramos, Joanne Tremblay, and Tina White.
This team exemplifies what’s possible when revenue cycle leaders come together around a shared goal: creating a simpler, more modern, and more patient-centered financial experience.
2025 PFX Award Winners
Marilyn West
Allina Health
Peggy Schaefer
CentraCare
Donna Tilley
Covenant Health
Virginia Burkett
Covenant Health
Anthony Bustos
Covenant Health
Martha Ouellette
Hartford HealthCare
LaDonna Baszile Clark
Keck Medicine of USC
Trena Staley
Novant Health
Shanna Wagner
PA Health System
Karen Veselsky
PA Health System
Lynn Van Houten
PA Health System
Jen Jones
Providence Health
Leila Wiebesiek
R1 (Supporting Providence)
Ashley Summerfield
Sonora Quest Laboratories
Marti Klutho
St. Luke's Hospital
Jane Mudd
St. Luke's Hospital
Chirag Shah
Talkiatry
Amie Garisto
Talkiatry
Samantha Caskey
U.S. Anesthesia Partners
2024 PFX Award Winners
Amy Levine
Hartford HealthCare
Crystal Hart
AnMed
Sheena Reddy
Providence
Amber Gregory
Providence
Ciara Mathis
TeamHealth
Jennifer Tryfon
Keck Medicine of USC
Dawn Davis
Novant Health
Danielle Taylor
St. Luke’s
Heather Underwood
US Acute Care Solutions
Karen Veselsky
LCMC Health
Lynn Van Houten
NAPA
Melissa Allen
Emerus
Nichole Kerr
Sonora Quest Laboratories
Chris Pushor
ApolloMD
Joann Febus
ApolloMD





