In this episode of Cedar Talks, our VP of Commercial Strategy Ryan McPherson sits down with Julie Frahm, VP of Digital Strategies at Sharp HealthCare. Operating in San Diego’s competitive healthcare market, Julie peels back the curtain on how Sharp approaches digital innovation–from aligning diverse stakeholder groups and validating hypotheses to sourcing inspiration from unexpected places. Through candid examples and personal anecdotes, she reveals why sometimes the most innovative solution isn’t always the most high-tech one.
Watch the full episode
Conversation highlights
Capturing the voice of the patient
When it comes to driving innovation at Sharp, Julie lets patients do the talking. She explains how direct patient feedback shapes their digital strategy.
How competition drives innovation
How does Sharp’s competitive market shape their digital strategy? Julie discusses balancing market pressures with patient needs and outside innovation.
Get to know Julie in 30 seconds
Our conversation wasn’t all business. Julie goes off script and shares her guilty pleasures, the one skill she wishes she had, and more.
Ben Kraus is Director, Content Marketing
