Cedar - The Best Experience Wins: Chris Bentson on Driving Orthodontic Practice Growth in 2025

The Best Experience Wins: Chris Bentson on Driving Orthodontic Practice Growth in 2025

Cedar Talks - Chris Bentson

In this episode of Cedar Talks, our VP of Commercial Strategy Lora Rosenblum chats with Chris Bentson of Bentson Copple & Associates about the current state of orthodontic practice growth. Chris shares his perspective on how the field is evolving, key factors for practice success, and opportunities to improve the consumer experience. Their conversation covers practical strategies for orthodontists looking to adapt and grow their practices in the coming years.

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Conversation highlights

Making it easy to choose you

Competitive differentiation is especially crucial for orthodontic practices. Chris shares expert tips for securing a spot on a consumer’s short list.

What good in ortho looks like

Chris has a unique 30,000-foot view of the orthodontic space, having met with more than 1,000 practices. What sets top-performers apart?

Streamlining the payment process

Treatment modalities and consumer behaviors have changed. Chris explains how practices can adapt their payment process while maintaining cash flow.


Want to see how Cedar can help your orthodontic practice streamline payments and improve the consumer experience? Visit our orthodontic solutions page to learn how we help practices drive growth through simple, modern financial engagement.