About us

blue
What we do
When things are clear, easy and relevant for patients, providers see better financial results, so what’s good for patients is good for providers. At Cedar, we foster that mutually beneficial relationship through proven expertise and modern technology. We combine the best techniques of fintech, ad tech, consumer and healthcare to help providers understand and engage patients more effectively.
headshot

Florian Otto, MD, PhD

Co-Founder / Chief Executive Officer

An accomplished entrepreneur and former physician, Florian now drives growth and sets overall direction across all facets of Cedar’s operations. Prior to founding Cedar, Florian was an executive at Zocdoc where he drove the commercial adoption of the platform. Florian also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. After the acquisition, he became Chief Executive Officer of Groupon Brazil, growing the company to one of Groupon’s top three international markets. Florian began his business career as a strategy consultant at McKinsey & Company within their healthcare practice. Florian holds a M.D., D.D.S. and PhD from the University of Freiburg, Germany.

headshot

Arel Lidow

Co-Founder / President

Arel sets the strategic and technical direction for Cedar’s product line and leads the “Makers” team, which includes engineering, product, design and data science. Prior to founding Cedar in 2016, Arel was VP of product at AppNexus where he supervised the development and launch of the company’s flagship products. He was recognized as an honorary founder and received the “Founder Award” for his contributions to the company. Arel began his career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund. He graduated from Princeton University with a B.S.E. in electrical engineering and a certificate in finance.

Our leadership

team meeting

Work with us

Team-oriented. Fast-paced. Mission-led. We bring together a deep understanding of data science, technology, experience and design to solve an important healthcare problem in a unique way. Our team includes a diverse group of talented, problem-solvers and change-makers who are building something transformational. If you thrive when pushing boundaries, moving mountains and challenging the status quo, you’ll find your tribe here.

Advisors

David Agus, MD

Founding Director and CEO, Lawrence J. Ellison Institute for Transformative Medicine of USC

Professor of Medicine & Engineering, USC Keck School of Medicine

New York Times Bestselling Author

Joel Allison

Former CEO of Baylor Scott and White Health

Senior Advisor to the Robbins Institute on Health Policy and Leadership at Baylor University Business School

Board member: Radiology Partners

Linda Finkel

President of AVIA

Former Chief Operating Officer of Accretive Health (now R1 RCM)

Brad Hayes

Former CFO of LabCorp

Board of Trustees: The University of North Carolina at Greensboro

Joel Perlman, CPA

Former EVP & CFO Montefiore System

Board member: CAQH-CORE The New York Clinical Data Research Network Healthfirst Inc.

Jeffrey Sachs, DDS

Founder: Sachs Policy Group

Former Senior Health and Human Services Advisor to Governors Hugh Carey and Mario Cuomo

David Shulkin, MD

Ninth Secretary, US Department of Veteran Affairs

Distinguished Health Policy Fellow Leonard Davis Institute of Health Economics, University of Pennsylvania

Investors

/
/
/
/
Request a demo
Speak to one of our experts and see how Cedar can transform the patient experience in your organization.
Try Cedar