About Us
What we do
When things are clear, easy and relevant for patients, providers form stronger relationships, minimize administrative burden and achieve better financial results, so what’s good for patients is good for providers. At Cedar, we foster that mutually beneficial relationship through proven expertise and modern technology. We combine the best techniques of fintech, ad tech, consumer and healthcare to help providers understand and engage patients more effectively.
Florian Otto, MD, PhD
An accomplished entrepreneur and former physician, Florian now drives growth and sets overall direction across all facets of Cedar’s operations. Prior to founding Cedar, Florian was an executive at Zocdoc where he drove the commercial adoption of the platform. Florian also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. After the acquisition, he became Chief Executive Officer of Groupon Brazil, growing the company to one of Groupon’s top three international markets. Florian began his business career as a strategy consultant at McKinsey & Company within their healthcare practice. Florian holds a M.D., D.D.S. and PhD from the University of Freiburg, Germany.
Arel Lidow
Arel sets the strategic and technical direction for Cedar’s product line and leads the “Makers” team, which includes engineering, product, design and data science. Prior to founding Cedar in 2016, Arel was VP of product at AppNexus where he supervised the development and launch of the company’s flagship products. He was recognized as an honorary founder and received the “Founder Award” for his contributions to the company. Arel began his career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund. He graduated from Princeton University with a B.S.E. in electrical engineering and a certificate in finance.
With an MBA/MPA from Harvard University, Seth led high performing teams at McKinsey & Company and Castlight Health prior to becoming the Co-Founder and Co-CEO of OODA Health.
Seth Cohen
Harvard-graduate and entrepreneur, Hassan spent 15+ years building teams to deliver some of the most sophisticated algorithmic platforms in fin-tech and healthcare, including Bridgewater Associates and Navya Network.
Hassan Sultan
After earning a medical degree from Boston University, Niren was an internal medicine physician at University of Chicago Medicine before advising healthcare clients with McKinsey & Company.
Niren Gandra, MD
After building customer experience teams in several startups, Liz has recently applied her human-centric approach to People at high-growth companies including TrialSpark and Clover Health.
Liz Ratto
With deep experience spanning Airbnb, Blackstone and Bain & Company, Krishna is a strategic finance leader with a degree in economics from Harvard University and a JD from Yale Law School.
Krishna Rao
Post-MBA from Columbia Business School, Bethany spent nearly 15 years leading high-performing marketing and strategy teams at brands including IBM, American Express and Samsung Electronics.
Bethany Hale
A seasoned entrepreneur and technologist, Anshul has directed technical strategy at Athenahealth, Unfold, Castlight Health and OODA Health.
Anshul Amar
For over 20 years, Aaron has built teams and architected security solutions for organizations from financial services to healthcare, including Palantir Technologies, Bridgewater Associates and Endgame.
Aaron Zollman
Long-time statistician and Harvard graduate, Yohann’s previous roles include Chief Data Scientist at Live XYZ and Director of FX Electronic Trading at Natixis.
Yohann Smadja
Jeff brings over 30 years of experience building and leading premier technology and consulting companies in healthcare, serving leading US health systems, academic medical centers, health plans, health technology and services companies.
Jeff Jones
With an MBA / MA in Education from Stanford University, Katie has led operations and finance functions at organizations including Maven Clinic, the S.D. Bechtel, Jr. Foundation and The Parthenon Group.
Katie Jaxheimer Agarwal
With a degree in economics from Princeton University, Michael has led product and technology teams at high growth startups including AppNexus, Parsley Health and Blink Health.
Michael Maag
With a passion for building client relationships, Cat brings more than 10 years of enterprise commercial experience from organizations such as GE Healthcare (leadership program alum) and Zocdoc.
Cat Arndt
Ian brings 15+ years of consultative enterprise sales leadership to Cedar from healthcare technology brands including Kyruus, Flatiron Health, athenahealth and Cerner.
Ian Ha
Employing psychology and design thinking, Amy has led numerous creative design teams to craft hyper-personalized, human-centered products, helping brands like Proctor & Gamble, Verizon and Goldman Sachs.
Amy Stillman
Midori has since spent 10+ years focused on healthcare – at Castlight Health, in health policy, and most recently as co-founder of OODA Health. She holds an MBA and MPP from Harvard and a BA in Human Biology from Stanford.
Midori Uehara
Monika has led servicing, back office processing, customer experience and BPO teams in the financial sector at companies like American Express and GE Money. At Cedar, she applies her passion for both the internal and external customer to ensure the best possible experience in every Cedar interaction.
Monika Rodriguez
Work with us
Team-oriented. High-growth. Mission-led. We bring together a deep understanding of data science, technology, experience and design to solve an important healthcare problem in a unique way. Our team includes a diverse group of talented, problem-solvers and change-makers who are building something transformational. If you thrive when pushing boundaries, moving mountains and challenging the status quo, you’ll find your crew here.
Advisors
Joel Allison Baylor Scott and White Health
Linda Finkel President and CEO, AVIA
Howard Gold EVP, Northwell Health
Dr. Tim Groover President, Baptist Health
Todd Hofheins COO, Adventist Health
Dr. Steven Johnson CEO, Health First
Dr. Stephen Klasko Former CEO, Jefferson Health
Dr. David Lubarsky CEO, UC Davis Health
Michael McMillan Head of Managed Care, Ascension Health
James Olsen Founder and Managing Partner, Concord Health Partners
Joel Perlman, CPA Former CFO, Montefiore Health System
Jeffrey Sachs, DDS Founder, Sachs Policy Group
David Shulkin, MD 9th Secretary, US Department of Veteran Affairs
Kim Sullivan SVP Chief Revenue Cycle Officer, Providence
Vinny Tammaro CFO, Yale New Haven Health
Mike West Founder & Principal, West Strategies Group LLC
Investors
