About us
Co-Founder / Chief Executive Officer
An accomplished entrepreneur and former physician, Florian now drives growth and sets overall direction across all facets of Cedar’s operations. Prior to founding Cedar, Florian was an executive at Zocdoc where he drove the commercial adoption of the platform. Florian also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. After the acquisition, he became Chief Executive Officer of Groupon Brazil, growing the company to one of Groupon’s top three international markets. Florian began his business career as a strategy consultant at McKinsey & Company within their healthcare practice. Florian holds a M.D., D.D.S. and PhD from the University of Freiburg, Germany.
Co-Founder / President
Arel sets the strategic and technical direction for Cedar’s product line and leads the “Makers” team, which includes engineering, product, design and data science. Prior to founding Cedar in 2016, Arel was VP of product at AppNexus where he supervised the development and launch of the company’s flagship products. He was recognized as an honorary founder and received the “Founder Award” for his contributions to the company. Arel began his career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund. He graduated from Princeton University with a B.S.E. in electrical engineering and a certificate in finance.
For over 20 years, Aaron has built teams and architected security solutions for organizations from financial services to healthcare, including Palantir Technologies, Bridgewater Associates and Endgame.
Chief Information Security Officer
Employing psychology and design thinking, Amy has led numerous creative design teams to craft hyper-personalized, human-centered products, helping brands like Proctor & Gamble, Verizon and Goldman Sachs.
Head of Design
Post-MBA from Columbia Business School, Bethany spent nearly 15 years leading high-performing marketing and strategy teams at brands including IBM, American Express and Samsung Electronics.
Chief Marketing Officer
With a passion for building client relationships, Cat brings more than 10 years of enterprise commercial experience from organizations such as GE Healthcare (leadership program alum) and Zocdoc.
Head of Client Growth
Harvard-graduate and entrepreneur, Hassan spent 15+ years building teams to deliver some of the most sophisticated algorithmic platforms in fin-tech and healthcare, including Bridgewater Associates and Navya Network.
Chief Technology Officer
Ian brings 15+ years of consultative enterprise sales leadership to Cedar from healthcare technology brands including Kyruus, Flatiron Health, athenahealth and Cerner.
Head of Partnerships
After building customer experience teams in several startups, Liz has recently applied her human-centric approach to People at high-growth companies including TrialSpark and Clover Health.
Chief People Officer
With an MBA / MA in Education from Stanford University, Katie has led operations and finance functions at organizations including Maven Clinic, the S.D. Bechtel, Jr. Foundation and The Parthenon Group.
Head of Client Solutions
After earning a medical degree from Boston University, Niren was an internal medicine physician at University of Chicago Medicine before advising healthcare clients with McKinsey & Company.
Chief Commercial Officer
Long-time statistician and Harvard graduate, Yohann’s previous roles include Chief Data Scientist at Live XYZ and Director of FX Electronic Trading at Natixis.
Head of Data Science
With a degree in economics from Princeton University, Michael has led product and technology teams at high growth startups including AppNexus, Parsley Health and Blink Health.
Head of Product
With an MBA from Wharton, George brings deep healthcare expertise to Cedar from his experiences at Oscar Health, McKinsey & Company and as a health economist in the public sector.
Head of Business Development
Team-oriented. Fast-paced. Mission-led. We bring together a deep understanding of data science, technology, experience and design to solve an important healthcare problem in a unique way. Our team includes a diverse group of talented, problem-solvers and change-makers who are building something transformational. If you thrive when pushing boundaries, moving mountains and challenging the status quo, you’ll find your crew here.
Founding Director and CEO, Lawrence J. Ellison Institute for Transformative Medicine of USC
Professor of Medicine & Engineering, USC Keck School of Medicine
New York Times Bestselling Author
Former CEO of Baylor Scott and White Health
Senior Advisor to the Robbins Institute on Health Policy and Leadership at Baylor University Business School
Board member: Radiology Partners
President of AVIA
Former Chief Operating Officer of Accretive Health (now R1 RCM)
Former CFO of LabCorp
Board of Trustees: The University of North Carolina at Greensboro
Former EVP & CFO Montefiore System
Board member: CAQH-CORE The New York Clinical Data Research Network Healthfirst Inc.
Founder: Sachs Policy Group
Former Senior Health and Human Services Advisor to Governors Hugh Carey and Mario Cuomo
Ninth Secretary, US Department of Veteran Affairs
Distinguished Health Policy Fellow Leonard Davis Institute of Health Economics, University of Pennsylvania
Founder and Managing Partner, Concord Health Partners
