Meet the Cedar team

Help us improve the healthcare financial experience for patients everywhere.
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Our mission is to inspire engagement by enriching the patient experience

We are focused on improving the overall healthcare experience and personalizing patient engagement.

Imagine easily understanding the charges of your last doctor visit and getting real-time clarity on the complicated medical billing process. We believe this is one of the biggest revenue cycle challenges in healthcare.

At Cedar, we’re partnering with leading hospitals, health systems, and medical groups across the country to improve patient engagement and elevate the payment experience. This means bringing customer communications into the 21st century by marrying industry-leading technology and data science to create an easy, intuitive way for patients to pay their bills in a way that makes financial sense for them.

Meet the people who make Cedar possible

Want to know what it’s like to work at Cedar? Click here.
Aaron Zollman
Aaron Zollman

Chief Information Security Officer

Adrienne Lichten
Adrienne Lichten

Marketing Associate, Events

Ajinkya Joshi

Ajinkya Joshi

Partnerships Associate

Alex Zhang
Alex Zhang

Head of Product

Alex Mozgovoy
Alex Mozgovoy

DevOps Engineer

Amol Patel

Amol Patel

Software Engineer

Amy Stillman

Amy Stillman

Head of Design

Andrew Pajela
Andrew Pajela

Partnerships Associate

Andrew Park

Andrew Park

Integration Engineer

Arvind Kadaba

Arvind Kadaba

Director, Finance

Avery Stewart

Avery Stewart

Marketing Associate, Growth

Aviva Mael
Aviva Mael

Full Stack Engineer

Bayla Weick

Bayla Weick

Associate Product Manager

Bethany Hale

Bethany Hale

VP, Marketing

Bill Gribble
Bill Gribble

Engineering Lead

Brandon Smith
Brandon Smith

Integration Engineer

Cheryl Cho

Cheryl Cho

Product Manager

Chris Fellows

Chris Fellows

Product Designer

Courtney McNevin

Courtney McNevin

Partnerships Special Projects Manager

Danielle Zellman
Danielle Zellman

Executive Assistant & Office Manager

Dan Newman
Dan Newman

Product Designer

Debbie Milburn

Debbie Milburn

Software Engineer

Deep Bodapati

Deep Bodapati

Head of Implementations

Drausin Wulsin

Drausin Wulsin

Senior Engineer

Erika Hooper

Erika Hooper

Patient Advocate

Ernie Gremillion

Ernie Gremillion

Senior Integration Engineer

Gabe Rodrigues
Gabe Rodrigues

Business Development

Gabrielle Clarke

Gabrielle Clarke

Patient Advocate

Gayathri Subramanian

Gayathri Subramanian

Software Engineer

George Spurling

George Spurling

VP, Business Development

Grace Pennington

Grace Pennington

Recruiter

Greta Moseson

Greta Moseson

Software Engineer

Hanna Feibus

Hanna Feibus

Full Stack Engineer

Hassan Sultan

Hassan Sultan

Head of Engineering

Ian Ha

Ian Ha

VP, Partnerships

Jeff Harrington

Jeff Harrington

Engineering Lead

John Voigt

John Voigt

VP, Partnerships

Jon Collette
Jon Collette

Engineering Lead

Juan Gonzalez
Juan Gonzalez

Full Stack Engineer

Katie Crawford

Katie Crawford

Product Specialist

Kayla Armstrong

Kayla Armstrong

Solutions Architect

Krysta Kucinski

Krysta Kucinski

Tech Recruiter

Lamonica Shelby

Lamonica Shelby

Patient Advocate

Laura Gaspo
Laura Gaspo

Executive Assistant

Lauren Volpert

Lauren Volpert

Partnerships Analyst

Liz Ratto

Liz Ratto

Head of People

Luis Serota

Luis Serota

Full Stack Engineer

Macie Holstein

Macie Holstein

User Trainer

Mariel Arce

Mariel Arce

Patient Advocate

Mu-Hwa Kuo

Mu-Hwa Kuo

Product Designer

Nikki Vogel

Nikki Vogel

Visual Design Lead

Niren Gandra, MD
Niren Gandra, MD

Head of Partnerships

Nora Lashner
Nora Lashner

Business Operations Lead

Pretzel
Pretzel

Barketing

Rena Yang

Rena Yang

Analytics Lead

Rhys Algar
Rhys Algar

Software Engineer

Sara Yoon

Sara Yoon

Full Stack Engineer

Srdjan Krstic

Srdjan Krstic

Engineering Lead

Spencer Carle

Spencer Carle

People Operations Specialist

Sojung Park

Sojung Park

Frontend Engineer

Taylor Hakes
Taylor Hakes

Chief Architect

Thatcher Foster
Thatcher Foster

Business Operations Associate

Thomas Wunderlich
Thomas Wunderlich

DevOps Engineer

Tiffany Jackson
Tiffany Jackson

Director, User Success

Trey Bredeman

Trey Bredeman

Integration Engineer

Tristan McCormick

Tristan McCormick

Full Stack Engineer

Yohann Smadja

Yohann Smadja

Head of Data Science

Florian Otto, MD, PhD

Florian Otto, MD, PhD

Co-Founder / Chief Executive Officer

An accomplished entrepreneur and former physician, Florian now drives growth and sets overall direction across all facets of Cedar’s operations as CEO. Prior to founding Cedar, Florian was an executive at Zocdoc where he drove the commercial adoption of the platform. Florian also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. After the acquisition, he became Chief Executive Officer of Groupon Brazil, growing the company to one of Groupon’s top three international markets. Florian began his business career as a strategy consultant at McKinsey & Company within their healthcare practice. Florian holds a M.D., D.D.S. and PhD from the University of Freiburg, Germany. 

Arel Lidow

Arel Lidow

Co-Founder

Arel sets the strategic and technical direction for Cedar’s product line and leads the “Makers” team, which includes engineering, product, design and data science. Prior to founding Cedar in 2016, Arel was VP of product at AppNexus where he oversaw the development and launch of the company’s flagship products. He was recognized as an honorary founder and received the “Founder Award” for his contributions to the company. Arel began his career as a technology associate at  Bridgewater Associates, working on trading systems for the world’s largest hedge fund. He graduated from Princeton University with a B.S.E. in electrical engineering and a certificate in finance.

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Board of Directors

Florian Otto, MD, PhD

Co-founder
Cedar

Arel Lidow

Co-founder
Cedar

Ken Howery

Co-founder & Partner
Founders Fund

Kareem Zaki

Investor
Thrive Capital

Chris Bischoff

Senior Investment Director
Kinnevik

Advisors

David Agus, MD

Founding Director and CEO, Lawrence J. Ellison Institute for Transformative Medicine of USC

Professor of Medicine & Engineering, USC Keck School of Medicine

New York Times Bestselling Author

Joel Allison

Former CEO of Baylor Scott and White Health

Senior Advisor to the Robbins Institute on Health Policy and Leadership at Baylor University Business School

Board member:
Radiology Partners

Brad Hayes

Former CFO of LabCorp

Board of Trustees:
The University of North Carolina at Greensboro

Joel Perlman, CPA

Former EVP & CFO
Montefiore System

Board member:
CAQH-CORE
The New York Clinical Data Research Network
Healthfirst Inc.

Jeffrey A. Sachs, DDS

Founder:
Sachs Policy Group

Former Senior Health and Human Services Advisor to Governors Hugh Carey and Mario Cuomo

David J. Shulkin, MD

Ninth Secretary
US Department of Veteran Affairs

Distinguished Health Policy Fellow Leonard Davis Institute of Health Economics, University of Pennsylvania

Board of Directors

Florian Otto, MD, PhD

Co-founder
Cedar

Arel Lidow

Co-founder
Cedar

Ken Howery

Co-founder & Partner
Founders Fund

Kareem Zaki

Investor
Thrive Capital

Chris Bischoff

Senior Investment Director
Kinnevik

Advisors

David Agus, MD

Founding Director and CEO, Lawrence J. Ellison Institute for Transformative Medicine of USC

Professor of Medicine & Engineering, USC Keck School of Medicine

New York Times Bestselling Author

Joel Allison

Former CEO of Baylor Scott and White Health

Senior Advisor to the Robbins Institute on Health Policy and Leadership at Baylor University Business School

Board member:
Radiology Partners

Brad Hayes

Former CFO of LabCorp

Board of Trustees:
The University of North Carolina at Greensboro

Joel Perlman, CPA

Former EVP & CFO
Montefiore System

Board member:
CAQH-CORE
The New York Clinical Data Research Network
Healthfirst Inc.

Jeffrey A. Sachs, MD

Founder:
Sachs Policy Group

Former Senior Health and Human Services Advisor to Governors Hugh Carey and Mario Cuomo

David J. Shulkin, MD

Ninth Secretary
US Department of Veteran Affairs

Distinguished Health Policy Fellow Leonard Davis Institute of Health Economics, University of Pennsylvania

Investors

Find out the latest from Cedar

Find out the latest from Cedar