Study finds U.S. healthcare consumers will switch providers over poor digital experiences
In most consumer-centric industries, modern digital experiences that provide convenience and personalized engagement are the norm, however, healthcare has failed to keep pace with consumer expectations — especially as it relates to administrative functions, like billing. An in-depth study of 1,600 healthcare consumers, commissioned by Cedar and conducted by Survata, finds that more than half of consumers are frustrated over their healthcare provider’s lack of digital experiences. The study also found that — even though the provider-patient relationship is often considered the hardest to break — many have abandoned their providers over poor digital experiences. For younger generations, the issue is much more pronounced.
Download the executive summary for a round-up of key insights and recommended approaches for how healthcare providers can rise to meet the heightened digital demands of today’s consumers.